Comments on: Strategic Communications, Lesson 1: A Picture is Worth a Thousand Words

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By: Tom Wein

Tom Wein — Fri, 05 Feb 2010 15:20:14 +0000

We must know whether the Bob commenting above is the same as the Bob in the picture. If so, we may have cracked it – instead of decorating strategy documents with inspiring shots of Tommies handing out sweets, lets speckle our strategy with pictures of MPs, to spark their interest. Between flicking through to find the picture of them, they might read some of the content.

By: I, Scholar (Blogger) | Kings of War

I, Scholar (Blogger) | Kings of War — Fri, 05 Feb 2010 14:50:21 +0000

[...] it comes with a healthy dose of snark too. That’s OK. We do snark too. However, I would like to respond to a couple of misapprehensions in the piece (I’d do so [...]

By: Bob

Bob — Fri, 05 Feb 2010 12:32:15 +0000

Tom,

For the first time in many generations I think that Defence will be an election issue; sparked by Iraq and the Chilcott inquiry but also given the way that the public has engaged with ongoing operations in AFG.

The problem for parliamentarians is that the Green Paper only sets out the discussion to follow in a Strategic Defence Review that many of them will not be there for – hence the low interest.

By: Tim Stevens

Tim Stevens — Thu, 04 Feb 2010 20:23:21 +0000

Taking into account the relative proportion of Labour to opposition MPs, roughly three times as many opposition members turned up as Labour ones (~6.7% to 2.7%). I didn’t factor in the Speaker.

By: The Faceless Bureaucrat

The Faceless Bureaucrat — Thu, 04 Feb 2010 12:05:53 +0000

Perhaps this article from the Boston Globe sheds some light on why the bums (literally) are missing from the photo: http://mobile.boston.com/art/21//bostonglobe/ideas/articles/2010/01/31/easy__true/?single=1

Perhaps most people truly believe easy=true. So, the logic might be: more money on health makes me healthy; more money on education makes me (or my children) smarter and more employable. But defence? More money on defence makes me safer? Not sure it works with the public or the politicians in the West at the moment. Is the subject matter and the arguments in the SDR far too complex to be true? Maybe try a better font…

By: MF

MF — Thu, 04 Feb 2010 11:03:39 +0000

I could not agree more. It is also always amazing how quickly the commons empty after PMQs on Wednesdays.
If my sense of direction is right it seems that the opposition considerably outnumbers the government here. That says something to.

By: Mark

Mark — Thu, 04 Feb 2010 10:15:09 +0000

What a disgrace.

By: Elliot Fullwood

Elliot Fullwood — Thu, 04 Feb 2010 09:43:46 +0000

Like most of the population, MPs have made up their mind on the war.

By: Tom C

Tom C — Wed, 03 Feb 2010 23:04:44 +0000

I suspect two factors are in play here.

The first is that any MP interested in defence wanted to read the green paper rather than listen to Bob Ainsworth.

The second is the rather sad fact that when asked to name their key election issues (without prompting any topics), the majority of people don’t mention the armed forces. It’s just not a vote winner like health and education.

The strategic communications challenge for the military may be as much about justifying its budget and future in straitened times as it is about explaining current operations…